Hi, my name is
Arvind Tacouri.
Building digital products & traffic.
I am a technical digital marketer and developer with over a decade of experience.I specialize in ad operations, performance marketing, and project management, bridging the gap between management and technical execution.
About Me
My background in Computer Science gives me a fresh, technical perspective on digital marketing strategies.I am a problem-solver who believes in the "Keep It Simple and Stupid" philosophy while tackling complex concepts.
Currently based in Horsens, Denmark, I operate as a consultant and founder while holding deep expertise in programmatic advertising and SEO.I am fluent in English, French, Danish, and Hindi.
Where I've Worked
Founder & Consultant
Web Atelier ApS
Jan 2024 - Present
- Launched LakazAd, a specialized ad backfill solution for publishers.
- Provided programmatic consultancy for publishers across Europe, focusing on Prebid.js stacks.
- Lead full-stack development and digital marketing strategy for internal and client projects.
Performance Marketing Manager
Leading Danish News Publisher
2021 - 2023
- Optimized Google Ad Manager and Prebid.js stack for one of Denmark's largest news networks.
- Managed onboarding of new Supply Side Platforms (SSPs) and conducted extensive A/B testing for ad placements.
- Oversaw SEO transitions during major CMS migrations and ensured GDPR compliance across digital properties.
Digital Marketing Manager
Premium Luxury Brand (Switzerland/Mauritius)
5 Years
- Mediated between developer teams and management to launch Magento 1 and 2 platforms[cite: 3].
- Managed global online traffic channels including SEO, SEM, and affiliate marketing.
- Engineered high-converting email automation journeys and managed product feeds for international marketplaces.
Digital Traffic Manager
International Marketing Startup
Past Experience
- Led an international team of 5 members to scale revenue via Google Ads and SEO.
- Focused on data-driven decision making and conversion rate optimization (CRO).
Current Projects
Web Atelier ApS
A dedicated digital bureau specializing in performance marketing, front-end design, and backend development.
webatelier.dk ↗LakazAd
An innovative ad delivery solution designed to work seamlessly with primary ad servers to capture backfill revenue.
lakazad.com ↗Sæsonvis
A digital resource hub for gardening, housekeeping tips, and botany enthusiasts.
saesonvis.dk ↗Technical Toolbox
Development
Marketing
Design & Data
Get In Touch
I am always open to discussing new projects, programmatic opportunities, or technical challenges.
Say Hello